Honest Crust has been proudly independent since 2013, starting as a pop-up in Ramsbottom before growing into one of the North West's best-loved sourdough pizza brands. Now operating 6 sites including Altrincham Market, Mackie Mayor and Stockport, Honest Crust needed a compliance platform that could scale with them without adding complexity. When evaluating options, they put Aquaint head-to-head with Trail.

With 6 sites across different locations — from food halls to standalone venues — Honest Crust needed a system that was easy for staff to pick up, available as a proper mobile app, and backed by a team that would actually be there when they needed support. They evaluated Trail but found it fell short on several fronts.

"We looked at Trail but Aquaint just felt like it was built for how we actually work. The app is better, the team is more responsive, and it does more."
- Kieran Gray, Operations Director

• Chosen over Trail after direct comparison on UX, service and app functionality
• 6 sites onboarded with standardised compliance processes
• Hands-on support from the Aquaint team throughout setup and beyond
• Staff adoption was immediate thanks to the intuitive mobile-first design

Aquaint won the evaluation on three counts: ease of use for frontline staff, hands-on onboarding and ongoing support, and the availability and functionality of a native mobile app. Kieran and the management team were able to standardise compliance processes across all 6 sites while giving each location's team an app they genuinely found easy to use.

"The onboarding was brilliant. The Aquaint team actually spent time with us, understood our setup and helped us get it right from day one."
— Kieran Gray, Operations Director